Attract new customers and raise brand awareness
Gift cards can be an extraordinarily powerful tool for spreading brand awareness and acquiring new customers.
Gift cards can be an extraordinarily powerful tool for spreading brand awareness and acquiring new customers.
Generate an additional tier of profit for the retailer and higher average basket value. The majority of gift card recipients spend more than the value of the gift card upon redemption.
Today, many corporations use gift cards as loyalty incentives, rewards or employee gifts. External distribution channels for gift cards are the fastest-growing segment representing 50% of the gift card market.